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This website states the following, "Arne Petersen is an architect and entrepreneur, educated at the University of the Arts Berlin." Our analyzers viewed that the web site also stated " His projects have been featured by the MoMA." The Website also said " To contact us please write to mailarnepetersen. Have been portrayed by Google. Arne Petersen has collaborated with Monocle. On a campaign for sustainable city exploration. Featuring London, Berlin, LA and Tokyo it promotes novel forms of mobility such as the BMW i3. Read our story published in the June 2014 issue of Monocle here." The website's header had Arne Petersen as the most important search term. It is followed by architect, architecture, and designer which isn't as highly ranked as Arne Petersen. The next words they uses is design. entrepreneur was included and will not be understood by web engines.